Indonesia is promoting the annual Bali Arts Festival (PKB) by digitalizing its month-long activities and broadcasting live on particular website as well as in various social media channels.
The breakthrough move came at the request of Indonesian President Joko Widodo, who wanted to make people across the world know more about the festival, a senior official overseeing the Bali provincial tourism said.
“We collaborate with Bali Go Live to host the festival. They would make all cultural activities during the event broadcast live on its website as well as on the existing social media of Facebook, Twitter, Instagram, Tumblr and also from Youtube,” Head of Bali Tourism Office Anak Agung Yuniartha Putra said at the weekend.
Putra said that using digital platform for promotion becomes a compulsory nowadays amid rapid growing digital lifestyle in the world.
“Tourisms must get along with technology, adapting to the latest trend of it. Through good cooperation, it would highly effective in promoting Bali,” he added.
The month-long annual cultural event, which started from 1979, is expected to attract some 200,000 foreign visitors this year, Putra said.
The Bali Arts Festival, which will run from June 10 to July 8 this year, features various Bali cultural carnivals, traditional music festivals, performance of Bali traditional dramas and many others.
Tourism Minister Arief Yahya hailed the initiative by the Bali regional government in promoting its tourism. He said extensive use of technology would further accelerate the promotional process.