Uber Indonesia is tapping into the tourism market in Bali, the main entry point for foreign tourists into Indonesia, with the recent launch of its UberTRIP service.
UberTRIP, originally launched on the resort island in November last year, enables users to hire an Uber car and driver for more than five hours to explore tourist destinations in Bali. It will cost users Rp 300,000 (US$22.5) for five hours and Rp 1,000 per additional minute.
“In each city, we are given the opportunity to launch new products that can match local demand. In Bali, we see that other than UberX, there is a demand from passengers to be able to use Uber car services for longer periods of time,” Uber public policy and government affairs head for Indonesia John Colombo said on Wednesday.
Uber said the service would be useful for foreign tourists who might be unable to speak Indonesian, noting that six out of 10 Uber users in Bali are tourists, a figure that also includes domestic tourism.
Indonesia itself aims to attract 15 million foreign tourists this year, from 12 million tourists last year.
Meanwhile, Uber Indonesia communication head Dian Safitri said the company was continuing to with car rental business cooperatives in Bali for its service.
It currently works with KSU ASEP for Bali, while it works with various other cooperatives in other cities, including Jasa Trans Usaha Bersama (JTUB) in Jakarta.