Bali welcomed more French tourists in 2017, according to the Visit Indonesia Tourism Office (VITO).
VITO in France stated that 162,288 tourists from the country visited the “Island of the Gods” last year, an increase of 10 percent compared to the year before.
“This success is due to the availability of direct flights from Paris to Bali,” said the office’s representative, Eka Moncare, as quoted by kompas.com on Monday.
Other factors contributing to the result are the rise of Bali’s popularity, the friendliness of the locals and the many accommodation options on the island at competitive prices, added Eka.
VITO in France reportedly offered presentations and training about Indonesia to French tour operators, as well as provided information to French citizens seeking to prepare for their trips to archipelago, including through regular newsletters, e-mails and social media.
In the future, the office plans to add more business-to-customer events, familiarization trips for the media and promotion of the archipelago through gastronomy and spa massage events.
Tourism Minister Arief Yahya said France was a potential market, and perhaps even the biggest in Europe, for Indonesia. The expenditure of French tourists reportedly averaged US$110 per day with duration of stay of around 15 days. Most of them preferred cultural destinations when choosing a holiday spot.
“Up to 40 percent of French tourists chose Bali as a holiday destination, followed by Jakarta with 30 percent and Riau Islands with 20 percent,” added Arief.