The Wonderful Indonesia logo has been featured on public double-decker buses along the Sydney City-Mona Vale route in Australia, kompas.com reported.
I Ni Wayan Giri Adnyani, the Tourism Ministry’s acting deputy minister of marketing development, said in a written statement on Tuesday that in an effort to promote Indonesia to the world, the buses will also feature pictures of Indonesia’s popular destinations.
“We previously conducted the campaign in London. The response was quite good and so we’re bringing it to Sydney,” she said.
The Wonderful Indonesia campaign has also appeared on a digital billboard located at the entrance of Sydney Domestic Airport, featuring images of Central Java’s Borobudur temple and East Nusa Tenggara’s Pink Beach.
Sydney was chosen as a promotional target as it is the largest city in Australia. “[We hope] Sydney residents will be interested in seeing first-hand the natural beauty of Indonesia,” she said.
Tourism Minister Arief Yahya said the program was in line with Indonesia’s target of attracting 17 million foreign tourists in 2018.
“The United Kingdom and Australia are two countries with huge potential in term of tourism. Hence, we will continue to make every effort in these two markets,” Arief added.